The curriculum for undergraduate Design studies is based within the educational-artistic field of Arts, academic discipline of  Applied Art and Design.

Upon completion of this program, students are granted the academic and professional title of Designer. Detailed specification of the acquired professional competence and the awarded qualification is described in the diploma supplement for one of the four possible orientations, i.e. specialized fields of study:

• Graphic design
• Industrial design
• Interior and furniture design
• Textile.

In order to complete the undergraduate studies in Design students must achieve at least 240 ECTS and fulfill all obligations required by the curriculum. Final thesis is not included in the curriculum.

The school year is divided into two semesters, with each term lasting 15 working weeks.
An educational content of 1 ECTS is realized by 30 hours of student workload.

The structure of the curriculum contains all three categories of courses in corresponding percentages: artistic, artistic-theorethical, and social sciences & humanities.

The structure of the program includes optional modules, required core courses and elective courses. By selecting a module, students declare one of the nine possible orientations.

All courses are two semesters long. The defined structure of each course is described in the course specification, which includes: number of ECTS credits, prerequisites for enrollment, objective, outcome, theoretical and practical content, literature, number of lectures and required practical work per week, teaching methods, as well as continuous knowledge assessment tools and criteria.

Applicant to the studies program must meet the following requirements: to have completed secondary education level in duration of four years or to have completed three-year secondary vocational education with completion of the supplemental exam, successful completion of the aptitude test and to have achieved an appropriate place in the rankings.

The candidates select one of the four possible orientations– modules prior to the entrance examination, and take the exam according to the chosen orientation.

Design is a creative activity which aims to improve the quality of items, processes, services and their systems in various ways. As the central factor of innovative humanization of technology and as a factor in the process of adding value to products and objects, systems or services, design has an important role in many developmental processes in the society and represents a special value in the contemporary cultural and economic exchange.

The program is formulated in accordance with the long tradition of art education at the University of Applied Arts and contemporary theory and practice of design.